Pelorus
Launching 27 March 2027 — scheduled
Inspired by classic internal bezel divers, designed for everyday wear.

Straight-on dial, internal bezel and minute track.
Dial
Design philosophy
Proportion before presence.
Pelorus is built around legibility and how the watch wears rather than how large it reads. The timing function sits inside the case, so the outer profile stays quiet while the watch behaves as a sports watch should.
The dial
Designed to be read.
The dial is intentionally restrained, with applied markers, a clean minute track, and minimal text. The result is a balanced display that puts legibility first and lets the details reveal themselves over time.

Also in


Internal rotating bezel
Function without excess.
The 60-minute timing scale sits beneath the crystal and is operated by a dedicated crown. By moving the bezel inside the watch, Pelorus retains the utility of a timing bezel while maintaining a cleaner profile and a larger, more open dial.
Crown operation and sealing are confirmed on a prototype before they are published.

Materials
Steel, drawn from the case.
- Case
- Stainless steel, brushed, with a polished bezel edge
- Case diameter
- 38 mm
- Lug-to-lug
- 45 mm
- Thickness
- 12.35 mm
- Lug width
- 20 mm
- Caseback
- Closed, engraved
- Crystal
- Sapphire, domed
- Movement
- Miyota 9039, automatic
- Bracelet
- Three-link steel, screwed links, signed folding clasp
- Water resistance
- 200 m, engraved on the current caseback design
- References
- PEL.001 Ivory · PEL.002 Navy · PEL.003 Charcoal
Crystal coatings and the bracelet adjustment system are published as each is confirmed, and not before.
Development updates
Design exploration begins.
The name BIAN is finalised.
The Pelorus direction is established.
BIAN is introduced on Instagram.
Work begins on a home for the brand online.
First prototype expected.
ExpectedPelorus is scheduled to launch.
Expected